Identity_Insert OFF

I try to insert values to a field (which is a bigint identity(1 ,1) primary key) and i take message that Identity_Insert is OFF
What i should do ?
thank you
This is sample code pasted from SQL Books Online from the SET
IDENTITY_INSERT property:
-- SET IDENTITY_INSERT to ON.
SET IDENTITY_INSERT products ON
GO
-- Attempt to insert an explicit ID value of 3
INSERT INTO products (id, product) VALUES(3, 'garden shovel').
GO
You can find the answers to almost every question about syntax in BOL.
HTH,
Mary
On Wed, 14 Apr 2004 23:06:03 -0700, George
<anonymous@.discussions.microsoft.com> wrote:

>I try to insert values to a field (which is a bigint identity(1 ,1) primary key) and i take message that Identity_Insert is OFF
>What i should do ?
>thank you